Great design is often invisible. But the results aren’t.
We leverage user research to iterate quickly and understand the end-user’s motivations, desires, needs, and wants.
Theorem’s designers and researchers work together to craft a totally unique and delightful experience — every time.
Start at the beginning with research-driven design.
Find answers to your big questions
Before any major investment, you need to know the facts. We explore every facet of the opportunity and uncover the key data to drive decision-making.
Is there a there there?
A stellar idea only matters if enough people want it. Theorem identifies the scale and dimensions of your audience, and how they value your solution.
Talk to customers in real-time
We believe that user feedback is vital at every phase of development — but you don’t need to spend a lot of time and money to do it right.
We bring clarity to the vision for your solution by involving the people who matter most: your users.
It starts with taking listening seriously. Our research team has honed this skill through thousands of interviews across dozens of industries.
We can help you add cultural context to your decision making, your product roadmap, and your branding – a critical step towards building it right.
We make research results useful for your product, business, marketing and other teams, by creating powerful, contextual personas.
Before kicking off a new initiative, or making a big decision, we’ll help you build shared empathy for your users with our accessible workshops.
A visual map of your users’ interactions (and days) helps your whole team make better decisions and prioritization.
Service Map Development
Opportunity Map Development
Future State Storyboarding
Competitive Landscape Analysis
UX Benchmarking
Pricing Studies
Validation Surveys
User and Market Surveying
Start on solid ground.
Before you start full stack development, engage with Theorem to put in place a solid foundation upon which to build.
EXPLORE
Design is a differentiator. People expect an intuitive experience at each touchpoint with your brand. And that’s exactly what we give them.
Seamlessly guide your users to what they need, to what your business needs, and remove all friction. It’s that simple.
Interacting with your products, services and company should be delightful — our visual design team thinks of this as a basic user need.
Technology is only a piece of the puzzle. We think of the entire experience your employees, customers, and partners, go through, and help you reimagine it.
Creating a consistent experience across a portfolio of products is a serious challenge. We believe that strong design systems will get you there. We’ll help you build the right one.
Develop a future state product vision that aligns stakeholders and provides the context required to secure funding, develop roadmaps, and inspire customers.
Design thinking can change the way your company operates — helping you uncover thousands of untapped ideas from the minds already within your organization.
Information Architecture
Ideation Board Creation
Prototyping
Design Language Development
Mood Board Creation
Content Development
Color Design
Rock solid data leads to smart design choices. Our analytical toolkit covers all things qualitative and quantitative.
Once new concepts are sketched, testing begins with the end user. At this stage we gain a deeper understanding of what matters to the user as we see the product come to life.
We collect feedback using real life scenario modeling to surface key insights in developing product designs. The result is high performance software that gets the job done.
Card Sorting
Lean User Testing
A/B Testing
Tree Testing
Quantitative Surveys
Intercept Surveys
Content Audits
Whether with functional prototypes or production software the best way to know where to optimize is to test with user’s real data.
Our researchers analyze your existing software to surface the issues that matter most using the latest in usability best practices.
Learn how Theorem helps clients validate business ideas and create customer-centric strategies:
It all starts with the right team. Whether online or in-person, we are there when you need us.
Director of Engineering
Fede has built technology for startups and some of the largest companies in the world. He knows what it takes to get things done, from defining the right processes to choosing the right technology stack.
Engagement Manager
Sara has deep experience managing large-scale, complex deliveries for some of the world's most admired brands.
Human Resources
Sandra ensures that day-to-day Human Resources operations at Theorem run smoothly, ensuring that team member can remain focused on their primary mission delivering exceptional outcomes for our clients.
Over the last 12 years, we have grown from an engineering-only organization, to a global innovation firm that solves complex challenges for the world’s biggest companies.
As we’ve grown, strengthening our core areas of expertise and developing new specializations, we needed a brand that accurately reflected our purpose, our beliefs, and our capabilities.
Citrusbyte has become Theorem.
