An identity system designed to work in sync.
We bring an iterative process to the Naming & Identity development process. We create, review and collaborate on concepts until you are satisﬁed with the results. The Visual Identity outputs we create are directly usable by our product development teams, who will quickly leverage them while designing and building intuitive, attractive products.
A team including a Branding Lead, Naming Lead, and a Visual Design Lead will review customer research, interview stakeholders and examine the market. They will then begin to create a set of candidate Names, Visual Identity Concepts, and Mood Boards, which will be brought to you for review, refinement and further design.
After 2-5 review sessions we will have reached consensus and create final assets, including logo, typography, color, and identity systems.
We have already conducted the research, interviews, and ramp-up in order to identify user needs and design digital solutions. We can quickly build on this context to create a platform brand that is deeply connected to the product experiences, and internal and external customer motivations and perceptions.
We bring an iterative process to the Naming & Identity process. We create, review and collaborate on concepts until you are satisﬁed with the results; such as pairing iconography with traditional brand elements to help enhance your brand identity.
The Visual Identity outputs we create are directly usable by our product development teams, who will ensure that your unique brand voice will be reflected in your product. Photography will represent heightened professionalism tailored to your industry. Everything you need will be outlined in your Visual Style Guide.
We’ll work with your Legal and PR teams to make sure we follow their guidelines and vet all names for national and international trademark concerns.
We will collaborate with with your Marketing team to ensure we are following the wider brand strategy.
After reasearch and iterations, we’ll work with you to create a Visual Style Guide to be used by product development and marketing.
We can help assist you in a Marketing Site or Landing Page to describe the new products to the public, using your brand voice, photography and visual assets.
Leading the entertainment industry with modern payroll and production services, Cast & Crew needed branding to reflect its dominant position in the industry. After extensive research coupled with customer and internal stakeholder interviews, Theorem established a new visual identity system to set Cast & Crew apart from traditional payroll services.
The branding outputs we created were directly usable by our product development teams, who quickly translated them into intuitive, attractive products, as seen in Start+ and Hours+.
Brand & Identity Manual
Theorem has helped Fortune 500 companies engage with their customers and employees for over 10 years. We have done this by building products and experiences, creating engaging brands and digital content, and championing new names and visual identities. The following examples show a selection of our visual identity work:
Over the last 12 years, we have grown from an engineering-only organization, to a global innovation firm that solves complex challenges for the world’s biggest companies.
As we’ve grown, strengthening our core areas of expertise and developing new specializations, we needed a brand that accurately reflected our purpose, our beliefs, and our capabilities.
Citrusbyte has become Theorem.