Naming & Identity

An identity system designed to work in sync.

We bring an iterative process to the Naming & Identity development process. We create, review and collaborate on concepts until you are satisfied with the results. The Visual Identity outputs we create are directly usable by our product development teams, who will quickly leverage them while designing and building intuitive, attractive products.

How We Will Work Together.

A team including a Branding Lead, Naming Lead, and a Visual Design Lead will review customer research, interview stakeholders and examine the market. They will then begin to create a set of candidate Names, Visual Identity Concepts, and Mood Boards, which will be brought to you for review, refinement and further design.

After 2-5 review sessions we will have reached consensus and create final assets, including logo, typography, color, and identity systems.

Logo System, Typography and Color

We have already conducted the research, interviews, and ramp-up in order to identify user needs and design digital solutions. We can quickly build on this context to create a platform brand that is deeply connected to the product experiences, and internal and external customer motivations and perceptions.

Iconography and Illustrations

We bring an iterative process to the Naming & Identity process. We create, review and collaborate on concepts until you are satisfied with the results; such as pairing  iconography with traditional brand elements to help enhance your brand identity.

Brand Usage, Photography and Voice

The Visual Identity outputs we create are directly usable by our product development teams, who will ensure that your unique brand voice will be reflected in your product. Photography will represent heightened professionalism tailored to your industry. Everything you need will be outlined in your Visual Style Guide.


Naming & Identity
Takeaways

01

Product and Experience Naming

We’ll  work with your Legal and PR teams to make sure we follow their guidelines and vet all names for national and international trademark concerns.

02

Visual Identity Design (Logotype, Wordmark)

We will collaborate with with your Marketing team to ensure we are following the wider brand strategy.

03

Visual Branding, Style Guide design and Assets

After reasearch and iterations, we’ll work with you to create a Visual Style Guide to be used by product development and marketing.


04

Digital Design and Content Strategy

We can help assist you in a Marketing Site or Landing Page to describe the new products to the public, using your brand voice, photography and visual assets.

Branding Spotlight

Cast & Crew

Leading the entertainment industry with modern payroll and production services, Cast & Crew needed branding to reflect its dominant position in the industry. After extensive research coupled with customer and internal stakeholder interviews, Theorem established a new visual identity system to set Cast & Crew apart from traditional payroll services.

The branding outputs we created were directly usable by our product development teams, who quickly translated them into intuitive, attractive products, as seen in Start+ and Hours+.

Deliverables:

  • Logo System

  • Typography, Color

  • Icons

  • Brand & Identity Manual

  • Photography Guidelines

  • Voice

Select Identities.

Theorem has helped Fortune 500 companies engage with their customers and employees for over 10 years. We have done this by building products and experiences, creating engaging brands and digital content, and championing new names and visual identities. The following examples show a selection of our visual identity work:

Ready to Level-Up?

Theorem routinely solves the biggest challenges of the world's largest companies. Learn how we can solve yours next.

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